At 7e7774, the privacy of every player across Pakistan — from Karachi to Lahore, Islamabad to Faisalabad — is taken seriously. This Privacy Policy explains precisely what personal data 7e7774 collects, why it is collected, how it is used, and how it is protected. Please read it carefully before registering or using any 7e7774 service.
Our Privacy Commitments
These six principles define the foundation of 7e7774's approach to handling your personal information responsibly and securely.
All data transmitted between your device and 7e7774 servers is protected by TLS encryption. Stored sensitive data — including payment details and identity documents — is encrypted at rest using industry-standard protocols.
7e7774 does not sell, rent, or trade your personal data to third-party marketers under any circumstances. Your information exists to run your account securely — not to be monetised by parties unrelated to 7e7774.
7e7774 collects only the personal data necessary to operate your account, process transactions, verify your identity, and comply with applicable legal obligations. We do not collect data beyond what is genuinely needed.
You have the right to access, correct, and request deletion of your personal data held by 7e7774, subject to our legal retention obligations. Submit a data request at any time via the account settings or by emailing our support team.
7e7774 processes personal data in accordance with its international gaming licence requirements, including anti-money laundering (AML) and know-your-customer (KYC) obligations. Our data practices are regularly reviewed by our compliance team.
7e7774 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Account data is typically retained for five years following account closure, in line with standard AML record-keeping requirements.
This Privacy Policy ("Policy") describes how 7e7774 ("7e7774", "we", "us", "our") collects, uses, stores, shares, and protects personal data belonging to players and visitors who access the 7e7774 platform at https://7e7774.org and any associated mobile or web applications (collectively, "the Platform").
7e7774 is committed to handling personal data responsibly and transparently. This Policy has been prepared in accordance with the data protection standards required under 7e7774's international gaming licence framework. By registering for a 7e7774 account or using the Platform in any capacity, you acknowledge that you have read and understood this Policy and consent to the data practices described herein.
This Policy should be read together with 7e7774's Terms and Conditions and Responsible Gaming Policy, both of which contain additional information relevant to how 7e7774 manages your account and your obligations as a player.
Note for Pakistani Players: 7e7774 serves players across Pakistan, including Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, and Peshawar. Regardless of your location within Pakistan, this Privacy Policy applies equally to all registered players on the 7e7774 platform.
For the purposes of this Privacy Policy, 7e7774 acts as the data controller in respect of personal data collected from players and visitors to the Platform. As data controller, 7e7774 determines the purposes for which and the means by which personal data is processed.
Queries, requests, and complaints relating to the processing of your personal data by 7e7774 may be directed to our data protection contact at [email protected]. 7e7774 aims to respond to all data-related enquiries within fifteen (15) business days of receipt.
7e7774 collects personal data in the following categories, depending on the nature of your interaction with the Platform:
Sensitive Data: CNIC copies and identity documents are treated as sensitive personal data. Access to these documents is restricted to 7e7774's KYC and compliance team members on a strict need-to-know basis. They are stored in encrypted, access-controlled storage systems.
7e7774 collects personal data through the following means:
| Collection Method | Examples |
|---|---|
| Direct submission | Registration forms, KYC document uploads, support communications, deposit and withdrawal requests |
| Automated collection | Cookies, session logs, device fingerprinting, IP address logging during Platform use |
| Third-party sources | Identity verification providers, payment processors (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, NayaPay), fraud detection services |
| Publicly available sources | NADRA database cross-checks (where permitted), sanctions screening databases, regulatory watchlists |
7e7774 uses the personal data it collects for the following purposes:
To create, maintain, and administer your 7e7774 account, process your login credentials securely, and manage your account settings and preferences.
To verify your identity, confirm your age (you must be 21 or older to use 7e7774), and comply with anti-money laundering (AML) and know-your-customer (KYC) obligations imposed by 7e7774's international gaming licence.
To process deposits made via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, NayaPay, Visa, Mastercard, and USDT, and to process withdrawal requests to your registered payment methods.
To operate the 7e7774 gaming platform fairly and securely, detect and prevent fraud, identify multiple accounts, investigate suspicious betting patterns, and maintain the integrity of sports betting markets and casino games.
To monitor gaming behaviour for signs of problem gambling, enforce deposit limits, loss limits, and self-exclusion requests set by players, and to fulfil 7e7774's responsible gaming obligations under its licence conditions.
To respond to your enquiries, resolve complaints, and manage disputes regarding bet settlement, bonuses, or account matters.
To send you promotional offers, bonus notifications, and platform updates via email or SMS, where you have opted in to receive such communications. You may opt out of marketing communications at any time via your account settings or by contacting support.
To comply with applicable laws, regulations, court orders, regulatory directives, and the conditions of 7e7774's gaming licence, including AML reporting obligations and cooperation with law enforcement investigations where lawfully required.
Marketing Opt-Out: 7e7774 will never send unsolicited marketing to players who have not opted in. If you have previously opted in and wish to opt out, simply update your notification preferences in your account dashboard or email [email protected].
7e7774 processes personal data on the following legal bases, depending on the nature of the processing activity:
7e7774 does not sell personal data. We share personal data only in the following limited circumstances:
Your payment details are shared with the relevant payment service provider (such as JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, NayaPay, Visa, or Mastercard) to the extent necessary to process your deposits and withdrawals. These providers operate under their own data protection terms and are not permitted to use your data for their own marketing purposes.
Where 7e7774 uses third-party identity verification services to conduct KYC checks, your identity documents and verification data are shared with those providers solely for verification purposes, under strict confidentiality agreements.
7e7774 may share data with fraud detection, anti-money laundering screening, and sanctions checking services to protect the platform and comply with regulatory obligations.
7e7774 may disclose personal data to gaming regulators, financial intelligence units, tax authorities, or law enforcement agencies where required to do so by law, court order, or regulatory directive. In all such cases, 7e7774 will disclose only the minimum data required to fulfil the legal obligation.
In the event of a merger, acquisition, restructuring, or sale of 7e7774's business or assets, player personal data may be transferred to the acquiring entity, subject to equivalent data protection safeguards being maintained. Players will be notified of any such transfer.
No Third-Party Marketing: Under no circumstances does 7e7774 share your personal data with third-party advertisers, data brokers, or marketing companies. Your data is used exclusively for the purposes described in this Privacy Policy.
As 7e7774 operates under an international gaming licence, personal data may be processed in jurisdictions outside Pakistan, including by our hosting providers, KYC partners, and payment processing infrastructure. In all cases where data is transferred internationally, 7e7774 ensures that appropriate safeguards are in place, which may include:
If you would like further information about the international transfer safeguards 7e7774 has in place, please contact us at [email protected].
7e7774 retains personal data only for as long as is necessary to fulfil the purposes described in this Policy, or as required by applicable law and regulatory obligations. The following general retention periods apply:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | 5 years post account closure | AML / regulatory compliance |
| KYC identity documents | 5 years post account closure | AML / KYC licence requirements |
| Transaction records | 5 years post transaction | Financial record-keeping obligations |
| Betting and gaming history | 3 years post account closure | Dispute resolution, responsible gaming |
| Support communications | 3 years post resolution | Dispute records and quality assurance |
| Marketing preferences | Until opt-out + 1 year | Consent record-keeping |
| Technical / session logs | 90 days | Security monitoring and fraud detection |
Following the expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification.
7e7774 uses cookies and similar tracking technologies on the Platform to ensure it functions correctly, to improve user experience, and to collect analytical data about Platform usage. The following categories of cookies are used:
These cookies are essential for the Platform to function. They enable core functionality such as maintaining your logged-in session, remembering your account preferences, and ensuring the security of your session. These cookies cannot be disabled without severely affecting Platform functionality.
These cookies collect anonymised or aggregated data about how players use the Platform — for example, which pages are visited most frequently, how long sessions last, and what device types are used. This data helps 7e7774 identify areas for improvement. Analytical cookies do not identify individual players personally.
These cookies remember choices you have made on the Platform, such as your preferred game categories or language settings, to provide a more personalised experience.
Where you have consented, marketing cookies may be used to display relevant promotional offers within the Platform. 7e7774 does not use marketing cookies to serve advertisements on third-party websites.
You can manage your cookie preferences through your browser settings or by adjusting the cookie preferences within your 7e7774 account. Note that disabling certain cookies may affect the functionality of the Platform.
Subject to applicable law and the conditions of 7e7774's gaming licence, you have the following rights in relation to your personal data held by 7e7774:
To exercise any of these rights, please contact the 7e7774 support team at [email protected] with the subject line "Data Rights Request". You will be required to verify your identity before 7e7774 can process your request.
Response Time: 7e7774 will acknowledge all data rights requests within five (5) business days and aim to fulfil them within thirty (30) days. Complex requests may take longer, in which case you will be informed of the extended timeline.
7e7774 is strictly an adult platform. Persons under the age of 21 are not permitted to register, access, or use any 7e7774 service. 7e7774 does not knowingly collect personal data from individuals under 21 years of age.
If 7e7774 becomes aware that personal data has been collected from a person under 21, that data will be deleted immediately and the associated account will be closed. If you are a parent or guardian and believe that a minor in your care has created a 7e7774 account, please contact our support team immediately at [email protected].
7e7774 employs age verification checks at registration and during KYC to enforce this policy. CNIC-based verification is the primary mechanism used to confirm that all 7e7774 players are aged 21 or above.
7e7774 implements a comprehensive range of technical and organisational security measures to protect personal data against unauthorised access, disclosure, alteration, and destruction. These measures include:
Despite these measures, no system is entirely immune to security risks. In the event of a data breach that is likely to result in significant risk to players, 7e7774 will notify affected players and the relevant regulatory authority as required by applicable law.
Your Role in Security: You can help protect your 7e7774 account by using a strong, unique password, enabling two-factor authentication, and never sharing your login credentials with anyone. If you suspect your account has been compromised, contact support at [email protected] immediately.
The 7e7774 Platform may contain links to third-party websites or services (for example, payment provider portals). This Privacy Policy applies only to the 7e7774 Platform. 7e7774 is not responsible for the privacy practices or content of any third-party websites accessed via such links. We recommend reviewing the privacy policy of any third-party site you visit before providing personal data to that site.
7e7774 may update this Privacy Policy from time to time to reflect changes in our data practices, regulatory requirements, or Platform functionality. When a material change is made, 7e7774 will notify registered players via email to their registered address, or by displaying a notice on the Platform, at least fourteen (14) days before the updated Policy takes effect.
The "Last Updated" date at the top of this Policy indicates when the most recent revision was made. Continued use of the 7e7774 Platform after the effective date of any amendment constitutes acceptance of the updated Policy. If you disagree with any changes, you may close your account in accordance with the Terms and Conditions.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way 7e7774 handles your personal data, please get in touch using the details below. We are committed to resolving all privacy-related enquiries promptly and transparently.
For matters specifically relating to responsible gaming, account limits, or self-exclusion, please also visit the 7e7774 Responsible Gaming page, where dedicated tools and resources are available.
Your data is protected, your account is secure, and your privacy is respected. 7e7774 is Pakistan's most trusted online gaming destination — cricket betting, live casino, slots, and instant games in PKR. Join thousands of verified players and experience gaming done right. 21+ only.